Self Promotion

                                                                          March 21, 2016

K.C. Shepherd

Bernie Sanders is the most humble and unassuming person in politics.  He does not do self-promotion, nor does he need to.

Think about it:  “Feel the Bern” is a national catch phrase.  Bernie communities and blogs abound.  Songs have been written about him.  Tee shirts, sweatshirts, underwear and other clothing, coffee cups and tattoos are some of the popular merchandise items.  The hair and glasses logo is instantly recognizable.  People bake Bernie cupcakes and cookies.

The irony is that Bernie is a man of issues, not trappings.  Nevertheless, his unlikely emergence as a cultural icon speaks to the impact of his message of social justice, economic justice, and caution in foreign affairs.  No one doubts that Bernie is the real deal.  So too is the groundswell of enthusiasm that precedes him at his rallies.

Tee shirts and cupcakes do not necessarily win elections.  It is refreshing to witness the success of a candidate who runs on issues, not self-promotion.   If issues decide this election, Bernie Sanders will be President Sanders on January 20, 2017.  Keep the faith.